Strategic Marketer specialising in Content, Writing, and Video
I’m a content strategist, writer, and video producer passionate about authentic storytelling and real audience engagement.
In today’s world, marketing demands a broad, creative skill set, and strategic thinking. That is what I bring to the table.
- Writer: SEO-friendly blogs, articles, press releases, and marketing emails across education, tech, and software sectors.
- Video Producer: Two decades of experience creating emotive narratives that amplify written content and reach new audiences.
- Marketer: Combining these skills to deliver effective, multi-channel campaigns.
In an age of AI and automation, I believe authenticity and creativity matter more than ever to maintain credibility in a sea of derivative content.
I use technology to enhance quality and efficiency but not replace the human touch.
Explore my portfolio to see how these elements come together.
Key Skills
Content Marketing
Experienced in planning and delivering content with clear objectives, ensuring every asset, written or video, serves a purpose and delivers measurable results.
Copywriting & Storytelling
I craft copy that engages people through storytelling, from SEO-friendly articles to persuasive marketing emails.
Video Production
I produce video with two decades of experience, creating emotive narratives that bring ideas to life and expand audience reach.
Design and Brand Development
I design for brands with a focus on consistency and clarity, building visual identities and campaigns that work across channels.
AI & Marketing Technology
I use technologies such as AI and automation strategically, always looking for ways to increase impact and enhance, not replace, the human touch in marketing.
The future of marketing lies in combining the power of technology with the authenticity
of the human touch.
My Marketing Journey
I grew up in South East Asia, specifically Hong Kong. I ended up doing abefore moving to the UK in my early twenties. Drawn to advertising, video, and writing, I studied Media and went on to teach A-Level Media at a renowned sixth-form college in Cambridge.
After teaching, I launched my own company producing video-based training resources for schools. This wasn’t just about creating a sellable product; it meant figuring out how to market and sell it effectively. I immersed myself in email, content, and social media marketing strategies, ultimately selling to over 3,000 schools.
Since then, I’ve used everything I learned to help others achieve their goals, working across sectors including education, finance, charity, and technology.
I have a genuine passion for technology and am always exploring how to increase reach and creativity across different platforms.
I am currently working for Abcam Limited in Cambridge, a leading producer, distributor and seller of protein research tools operating worldwide.
My Work
My Projects
Check out some of my case studies and projects.
Blogs and Writing
Examples of my blogs, vlogs and writing content.
My Videos
Check out my diverse video portfolio.
The Power of Story Telling
In a competitive world full of tweets and endless distraction, getting people’s attention is tough. But stories resonate, and connecting to bigger themes is a powerful way of building a connection with audiences and building your brand.
This ‘bigger picture’ approach was inspired by the likes of San Miguel’s award winning ‘Rich List’ campaign by award winning London-based agency Pablo. It never mentions the beer, which is much like any other lager. Instead of material possessions it invokes the despite to have richer life experiences instead. Read more
Whilst not trying to compare to brilliance of The ‘Rich List’ ads, this video I created for Mediamerge Limited demonstrates how using a bigger picture theme can be implemented on a smaller budget and brand.
Concept, writing and editing
I wrote the script, sent it to a voiceover artist, and edited this video.
References
“I recommend Andrej. He combines attention to detail and excellent service and delivery with first-class client care. I could not recommend him enough!”
“I have worked with Andrej for many years in a number of multimedia contexts. He has a great attitude towards his work, his processes are assured and efficient; he is an expert in many fields. He has a great manner with people, that when combined with the depth of his expertise, produces genuinely stunning results.”
“Having worked with Andrej on previous projects, we commissioned him to create a microsite and email campaigns to promote what we do. As always, we are delighted with the support, insights and results he provides us with.”
Some companies I have worked with
