Blogs & Articles
Check out some of my writing samples
AI For Business Growth
How AI Can Help Scale and Grow Your Business When you hear “AI,” you might think of robot sci-fi movies or a chatbot that didn’t quite grasp your question correctly. But AI isn’t just about futuristic technology. It’s here, it’s practical, and it can enhance your...
John Wick 5: A Script Outline by ChatGPT
When the not too distant day comes, when you can write into an AI like ChatGPT, "Write a script for John Wick 5. Use the same characters from John Wick 4 excluding any characters that were killed off. Create a 147 minute movie from this using industry standards." And...
Choosing the Right Video Hosting Platform
Choosing the Right Video Hosting Platform: Understanding the Why, When, Where, and HowWhen it comes to producing videos, most marketing savvy companies and individuals know that it is the way forward. Benefits include generating more organic website traffic, catering...
5 Reasons to Use Video in Your Marketing
There are several reasons why you should use video in your marketing. Here are just 5 of them.1. Video is a highly engaging and effective way to communicate with your audience. It allows you to convey complex ideas and information in a way that is visual, engaging,...
7 Steps to getting 6X More Landing Page Conversions!
How to create a landing page that increases conversions by 600% 1: Create a great value proposition. This should summarise the value to the customer in a short sentence that tells them immediately if what you are offering, is going to be useful to them. You don’t want...
5 Questions Every Website Visitor Wants Answered in 10 Seconds
5 things all website visitors want answers to within 10 seconds Before all else, there are questions that every website visitor will ask, and that you need to address, regardless of what you are offering. You have a short amount of time (about 10 seconds) to capture...
5 reasons to use subtitles in all your YouTube videos
5 reasons why you want to subtitle all of your YouTube videos All of us know that the most popular search engine in the world is Google. What few of us know is that the second largest search engine is not Bing or Yahoo. It is YouTube. Given the fact that Google owns...
Why lesson observation should be aimed at learning and not teaching
Why lesson observation should be aimed at learning and not teachingLesson observation takes place with varying degrees of regularity, robustness and clarity of process The key question is: does it actually make any difference to the observed teacher's practice and...
Do less for your children
Do less for your childrenMany of us parents feel that our children need a great deal of help, from tying shoelace through to brushing teeth 'properly'. But in terms of building your child's skills and confidence, this will have a negative impact. Often, parents will...
How to rise above 97% of your competition by thinking bigger
How to rise above 97% of your competition by thinking biggerBy describing what you offer, or what you do, you are in direct competition with every company in your field. There is a way to elevate yourself above the rest and create your own narrative that appeals to a...
Linking to prior knowledge: the benefits to learning
Linking to prior knowledge: the benefits to learningLearning is something we do from the day we are born. It is a natural process, but how well we absorb that new information in the classroom, training session or even online is down to the quality of instruction. Why...
The risks of an unsecure website
The risks of an unsecure websiteWith GDPR in place, having a secure website is more important than ever, and risking a security breach can result in fines so hefty that it can literally kill your business overnight. Fines can be up to 20 million Euros or 4 percent of...
The sticky appeal of Cadburys’ drumming gorilla
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did...
Quality of teaching and learning
How do you really find out about the quality of teaching and learning? Answer: Design a common language for exploring teaching and learning, and then use it together Hold a staff meeting and ask your teachers: If you were to talk with a teacher who you were going to...
5 low-cost ways to increase your website traffic and conversions
5 ways to increase your website traffic and conversions 1: Get more visitors Sounds rather obvious, but I have met many people who complain that their site does very little for the business, without addressing why that is. The fact is, your site can be the most...