by Andrej Dethlefsen | Jun 12, 2025 | Marketing
How AI Can Help Scale and Grow Your Business When you hear “AI,” you might think of robot sci-fi movies or a chatbot that didn’t quite grasp your question correctly. But AI isn’t just about futuristic technology. It’s here, it’s practical, and it can enhance your...
by Andrej Dethlefsen | Apr 20, 2023 | Marketing
When the not too distant day comes, when you can write into an AI like ChatGPT, “Write a script for John Wick 5. Use the same characters from John Wick 4 excluding any characters that were killed off. Create a 147 minute movie from this using industry...
by Andrej Dethlefsen | Mar 31, 2023 | Marketing, Video Production
Choosing the Right Video Hosting Platform: Understanding the Why, When, Where, and How When it comes to producing videos, most marketing savvy companies and individuals know that it is the way forward. Benefits include generating more organic website traffic, catering...
by Andrej Dethlefsen | Dec 15, 2022 | Marketing, Video Production
There are several reasons why you should use video in your marketing. Here are just 5 of them. 1. Video is a highly engaging and effective way to communicate with your audience. It allows you to convey complex ideas and information in a way that is visual, engaging,...
by Andrej Dethlefsen | Jun 2, 2022 | Marketing
How to create a landing page that increases conversions by 600% 1: Create a great value proposition. This should summarise the value to the customer in a short sentence that tells them immediately if what you are offering, is going to be useful to them. You don’t want...
by Andrej Dethlefsen | Mar 23, 2019 | Marketing
5 things all website visitors want answers to within 10 seconds Before all else, there are questions that every website visitor will ask, and that you need to address, regardless of what you are offering. You have a short amount of time (about 10 seconds) to capture...
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